Developing a corporate video can be a great way to convey a message to your audience (customers - existing and new), about your brand, products, services and who you are.
You know what you need to take your audio video production; today you need to figure out how to put it. Locations, crew, cast, dancers, props. What do you don't need and need. Me? I stick with a team I've worked with before, makes a take.
You may be tempted to cut costs and use this unethical, little digital camera that you picked up at a yard sale, but if you don't want to look like a little town mom-and-pop thrift store, you are going to have to hire a team. Like all advertising, the quality of your video will represent your company's grade. You don't want to come off as a enterprise with crappy quality.
Speak with your viewer/audience - Your corporate video production is not about you it is about your own audience. Frame and each question of this video should have this in mind and be relative to your target audience.
What's Your Objective? What's your video's goal? General info? Advertising and Marketing? Training and Instruction? Entertainment? The only way for your manufacturing to be successful is to be clear about what you want audiences to do after they've her response seen your video.
Animato: This is one of the websites. They make it easy to create a video. You just upload some pictures, put them in the order you want, add text (if needed), music, and press the button and it makes a very nice 30 second movie. Simply press the button again if you don't like it, and it does it. When you have the movie you prefer, it can be hosted on their website, or uploaded to YouTube. The only drawback is that they brand the movie in the end. It costs $30 per year to get rid of this. Included in that price are the ability to make more videos and the ability to download.
The best way is to hook up the camera to a screen, and watch the monitor all. In this way, if the camera has moved from its position, you'll know. When shooting on location this isn't possible, nor does it always provide an adequate impression of what is being filmed. I find that when my movie is digitized by me, there is a lot more headroom than I saw in the screen of the tv. Keep these factors in mind and always try to maintain a margin for error.
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